Start
your search by thinking about the type of blog you want to have and how
much control you want to have over the look and domain name. Free
blogging services usually have a set of standard templates and easy
controls to get started, but the design is usually not terribly
flexible. Paid services often offer more design control, feature
management and tools. If you are an artist or a photographer
and want to quickly post about the things you see, a visually-oriented
platform like Tumblr may work best; Tumblr is free and has its own
mobile apps for blogging on the go. If you want to compose long and
thoughtful essays, a blogging platform suited to longer writing and
editing, like Medium, may be most useful. (While Medium has a mobile app
for iOS, it is currently intended for reading material on the site
WordPress comes in two versions. One is the free WordPress.com site, which provides less customization but hosts the blog on its own servers and has its own mobile apps. The other version is found at WordPress.org, where the WordPress blogging software can be downloaded and used on someone else's servers. You have more control over the look and feel of the blog there.
Some free services, like Google's Blogger, make it easy to set up a basic blog, especially if you already use some of the company's other products, like Google Plus Photos. Paid services like Squarespace may cost $8 a month or more, but you get technical support along with perks like search-engine optimization and slick designs that work for both desktop and mobile readers.
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