BENGALURU:
Chennai-based software maker Zoho is focused on making products more
intuitive and appealing to end users amid a growing trend of no longer
treating business software as a utilitarian product but one that can
work on personal devices that employees bring to the office. "There have been so many instances of people signing up independent of
corporate policy," said Sridhar Vembu, chief executive of Zoho, which
competes with some of the largest enterprise software makers such as
Microsoft and Google. Over the past four years, the company has learned to consciously think about design so that its suite of enterprise software comes with a friendly, easy-to-use interface.
This phenomenon of consumerisation of IT — where enterprises are coping with changes brought on by end consumers and tech-savvy employees — is in turn benefiting start-ups that are primed for this transformation.
"Every CIO's top agenda today is to do something with start-ups," said Lalit Ahuja, co-founder of Kyron accelerator and former managing director of the Indian arm of US-based Target.
Thanks to mobility and cloud, large enterprises are trying to appeal to and make themselves visible to their end consumer. "Enterprise software is beginning to become cool. That's the new mantra," said Virender Aggarwal, CEO of Ramco Systems.
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